✔ UX/UI: Designed the complete UX using Omnigraffle and directed the designer for UI and brand.
✔ Leaded a team of 4 great collaborators to make it real. We used Basecamp and Pivotallabs.
✔ Defined the vision and business model, prepared P&L, pitched VCs. Company valuated 1M€ pre-money by Elaia.
✔ Copy-wrote PR and co-directed our launch video acclaimed by Vimeo Staff.
✔ Analysed datas and analytics using GA and Kissmetrics.
✘ Negotiating a term sheet when you don't have alternative offers and a short cash runway is (very) dangerous. This is what I learned the hard way when the deal got canceled although I had the term-sheet in my hands. Application accepted for Le Camping but declined it and decided to move to Berlin to burn less money and find investors. Time too short to convince VCs, then no money, although we had a fresh product with thousands active users, finally decided to stop this project.
Launched December 10th 2012 :
★ 3.000 active users and 100.000 messages exchanged between them after only 12 weeks.
★ Featured on : France 2,4,Ô, Radio Nova, ANousParis, ELLE.fr, FrenchWeb, Konbini, Giiks, BlogoErgoSum, PresseCitron and many others...
★ Some friends of mine met on it and got married :)